Cost per conversion

Cost per conversion is an advertising and marketing term, describing the cost of acquiring a customer, typically calculated by dividing the total cost of an advertising campaign by the number of conversions. The definition of "conversion" varies depending upon the situation[1]; it is sometimes considered to be a lead, a sale, or a purchase.

References

  1. ^ "Google AdWords Learning Center - Introduction to Conversion Tracking". Google AdWords Learning Center. http://www.google.com/adwords/learningcenter/text/19212.html#19213. Retrieved 2008-04-03. 

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